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Reach racers, tuners, builders, and serious car people while they are deep in research mode.
Top of Second attracts people comparing transmissions, final drives, tires, shift recovery, cruise RPM, trap speed, and usable gearing. Many of them are autocrossers trying to squeeze every usable mile per hour out of the top of second, which means they are not casual browsers. They are actively planning parts, setups, and real driveline changes.
Launch-phase media kit preview
The numbers on this page are intentionally sample figures for layout and sponsor-deck planning. Replace them with real analytics once the site is on its long-term production setup.
Best fit brands
Tires, wheels, transmissions, converters, clutches, differentials, axle components, tuning tools, logging tools, and performance parts.
Monthly sessions
42K
Sample launch-phase estimate for the media kit preview.
Pageviews
136K
Driven by repeat calculator use and comparison workflows.
Avg engaged time
6m 18s
Tool pages keep visitors in-session while they test setups.
Returning visitors
39%
Strong repeat behavior from tuners, racers, and builders.
Audience Fit
The audience is performance-minded and product-aware.
These visitors are using calculators and comparisons to answer real build questions. They care about trap speed, acceleration, drivability, shift drop, and, in the autocross crowd especially, whether a setup stays strong all the way to the top of second without forcing an unnecessary third-gear shift.
Grassroots racers
Autocross, drag, roll-race, and track-day drivers using gear math to decide how a setup will behave before race weekend.
Builders and swappers
People comparing transmissions, final drives, converters, clutches, axles, and tire diameters as part of an actual build plan.
Research-heavy buyers
Visitors who spend time in calculators and guides before buying parts, booking tuning work, or changing driveline combinations.
Car people with intent
Not casual browsers. These are enthusiasts focused on speed, fitment, drivability, trap speed, shift recovery, and usable gearing.
Placements & Specs
Placeholder banners built around the actual site placements.
These previews match the inventory currently mocked into the experience, so you can see how sponsor creative would sit inside the real product flow.
Leaderboard
728 x 90Global desktop header
High-visibility creative that appears above the main experience and catches repeat users as they return to calculators, compare tools, and guides.
Audience: Broad reach across the full site, especially repeat visitors who use the calculator as a reference tool.
Reach tuners before they buy parts.
Desktop leaderboard creative for calculator, compare, and guide traffic.
Sticky Sidebar
300 x 600Desktop calculator rail
A tall, persistent unit designed for deep-session users who spend real time comparing setups, reading tables, and adjusting ratios.
Audience: Research-heavy visitors evaluating transmissions, tires, final drives, and driveline combinations.
Own the most focused session on the page.
Sticky sidebar inventory designed for long research sessions and high-intent users.
In-Feed Block
300 x 250Within calculator workflow
Placed inside the active tool flow, this unit is ideal for product launches, seasonal campaigns, and mid-funnel offers.
Audience: Users actively comparing parts decisions while already thinking through build changes and budgets.
Show up while the build is being decided.
In-feed placement positioned inside active gearing and setup workflows.
Contextual Block
300 x 100Inline targeted modules
A smaller placement that can be tuned to the page context, such as transmission, tire, differential, drivetrain, or performance content.
Audience: Visitors already inside a category mindset and closer to a specific purchase decision.
Target the exact category your product fits.
Responsive placement that can follow tire, transmission, differential, or performance content.
Sponsor CTA
Built for brands that want to speak to people already in the middle of a parts decision.
If you sell performance parts, tire and wheel packages, driveline hardware, tuning tools, or software for enthusiasts, this site is a natural environment for sponsor placements. The contact route below is a placeholder demo link for now.